The teams I work with are intelligent and ambitious, but struggle with translation. Ideas sound good in theory, but fall apart once they meet real workflows. That’s where I step in.
Shape ideas forward
I help people turn ideas into decisions that actually hold up in practice.
Reality
Scope
I work with professionals across sectors, from corporates and government to education and the creative industry. I help them think, decide, and create more deliberately with AI.
I avoid superficial AI-tricks and teach people how to effectively work with machine output without outsourcing their judgment.
Origin
My background is not technical by default. I studied film, rhetoric, and business strategy, where I learned how meaning is shaped and how markets change. That perspective turned out to be essential for AI work.
We cannot expect AI to give us all the answers. It gives suggestions. Patterns. Language. Someone still has to decide what those outputs mean, and what to do with them.
Method
I developed the Value Fit model as part of my cum laude Master’s thesis to help teams figure out where AI genuinely fits their goals and culture, and where it doesn’t.
I apply that thinking in training sessions, strategic frameworks, and real projects where clarity matters more than speed.
I’m interested in the practical, often messy work of figuring out what’s next, without pretending it’s simple.
If that sounds familiar, we’ll probably have a good conversation.