What interests me is not how AI can imitate existing styles, but how it enables images and motion that wouldn’t exist otherwise. Visuals that don’t simply replicate photography, film, or design, but operate according to a different logic. That’s where AI stops being a tool and starts becoming a form of communication.
AI-Generated Visuals
I treat AI-generated visuals as a medium in their own right.
Medium
Perspective
My goal is always the same: to use the medium fully.
That means creating visuals that say something because they are AI-generated, not in spite of it. Images and videos where scale, transformation, repetition, or impossibility are part of the message itself.
Application
Much of this work is exploratory, but never without direction. I work from clear ideas or questions, testing how far they can be pushed within this medium. In some cases, that exploration leads to applied work, such as the AI-generated marketing video I created for PromptGorillas.
Background
My background in film shapes how I approach this. I think in terms of framing, rhythm, and narrative weight. Even when visuals feel abstract or surreal, they’re designed to communicate intent, tone, and meaning.
Conclusion
AI visuals are becoming part of everyday visual culture. This work explores how to use that medium deliberately, before it turns generic.